Making Manufacturing Impossible to Ignore
Press and Media Relations
Targeted placement across the print, digital and social outlets your buyers actually read.
Technical Copywriting
Press releases, features and white papers written by someone who has made the parts.
Digital and Social Media
Social content that gives a technical buyer a reason to stop scrolling.
PR Strategy and Planning
A twelve-month programme mapped to your launches, your shows and your sales targets.
Who we work with
Imagine manufacturing PR actually written by engineers who understand your products, your industry, and your target audience, worldwide. That's exactly what Pulse-PR deliver
Imagine manufacturing PR actually written by engineers who understand your products, your industry, and your target audience, worldwide. That's exactly what Pulse-PR deliver
Imagine manufacturing PR actually written by engineers who understand your products, your industry, and your target audience, worldwide. That's exactly what Pulse-PR deliver
PR written by someone who has stood at the machine
Rhys Williams is a time-served toolmaker and machinist. He spent years on the shop floor at machine shops across South Wales before moving into the trade press as an editor on MWP, the magazine that served the machine tool trade for over 125 years. Today he is the editor of MTD Magazine, a leading title covering CNC machine tools and advanced manufacturing.
So when we write about tool life, cycle times, thermal stability or 5-axis toolpaths, we are not translating an engineer’s notes into marketing-speak and hoping nothing gets lost. We understand what we are describing.
- A time-served toolmaker and machinist writing your technical content, not a generalist learning as they go
- Run by the editor of a leading CNC and manufacturing title, with first-hand knowledge of what gets covered
- Long-standing client relationships, with partnerships measured in decades, not campaigns
- Content approved by engineers and marketing teams, right first time
We don't learn your industry. We're already in it.
Pulse-PR is a specialist B2B PR consultancy based in Maesteg, South Wales, writing press and technical content for manufacturing and engineering brands across the UK, Europe, Asia and the USA.
Most PR agencies serving manufacturing start from scratch. They read the brochure, sit through a briefing, run a few searches, and hope the technical detail survives the write-up. We don’t work that way. Pulse-PR is built for one world only: advanced manufacturing technology.
That focus matters. Your press release lands on an editor’s desk alongside dozens of others, and the ones that get covered read like they were written by someone who understands the product. That is the standard we work to.
Years in B2B manufacturing PR
Active retained clients
Media outlets reached
Manufacturing sector focus
A background you cannot buy
Twenty-five years as a time-served toolmaker and machinist. Formal engineering training. More than two decades writing and editing for the trade press. You can hire that combination in one place, and this is it.
| A generalist PR agency | Pulse-PR | |
|---|---|---|
| Technical knowledge | Reads the brochure, sits through a briefing, runs a few searches | A time-served toolmaker and machinist writes it |
| Editor relationships | Fires the release at a bought-in distribution list | Built on a live seat in the editorial chair |
| First draft | Three rounds of corrections, and the tool life figure is still wrong | Right first time, signed off by engineers and marketing |
| Sector coverage | Manufacturing is one of a dozen sectors on the roster | Machine tools and metal cutting, and nothing else |
| Planning horizon | A release whenever there is news | A twelve-month plan mapped to features lists and shows |
What happens after you get in touch
You send a few lines
Tell us what you make, who you are trying to reach and roughly what you are after. A few lines is plenty to get started.
We ask the right questions
A short conversation to understand the products, the applications they serve and the sales objectives behind them.
You get a plan and a price
Where to start, whether that is one service or a full annual programme. No jargon, and no hard sell.
The work goes out
Written, approved and pitched by the same person, so nothing is lost in the handover.
Who we write for
We work right across the advanced manufacturing supply chain: subcontract SMEs, Tier 1 manufacturers and, above all, OEMs. The people who read our work are Managing Directors, Sales Directors and Operations Directors.
- Machine tools, including turning centres, machining centres, grinding machines and punch presses
- Cutting tools, workholding and CAM software
- Cutting fluid, coolant and filtration
- Metrology, EDM and fluid management
- Laser, plasma, oxy-fuel and waterjet cutting
The people we write for are Managing Directors, Sales Directors and Operations Directors. Most are in the UK and across Europe, though our clients’ reach runs into Asia and the USA too.
- Turning centres
- Machining centres
- Grinding machines
- Punch presses
- Cutting tools
- Workholding
- CAM software
- Cutting fluid and coolant
- Filtration
- Metrology
- Wire and die-sink EDM
- Fluid management
- Laser cutting
- Plasma and oxy-fuel
- Waterjet
- Automation
Imagine manufacturing PR actually written by engineers who understand your products, your industry and your target audience.Rhys WilliamsFounder, Pulse-PR Ltd
Where we work
Based in Maesteg, South Wales, working nationally and internationally across the UK, Europe, Asia and the USA. Distance has never really been the problem in this trade. Understanding the subject is the harder part, and that is the part we have covered.
Why choose Pulse-PR
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A time-served toolmaker and machinist writing your technical content, not a generalist learning as they go
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Run by the editor of a leading CNC and manufacturing title, with first-hand knowledge of what gets covered
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Serving some of the world’s most respected manufacturing brands since 2003
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Specialist focus on cutting tools, machine tools, metrology, EDM, automation, filtration, CAD/CAM and fluid management
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Long-standing client relationships, with partnerships measured in decades, not campaigns
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Content approved by engineers and marketing execs - right first time
Frequently asked questions
Anything not covered here, just ask. We reply properly, not with a holding email that says nothing.
What industries does Pulse-PR specialise in?
Manufacturing and engineering, and specifically the machine tool and metal cutting supply chain: cutting tools, machine tools, metrology, EDM, filtration, fluid management and advanced manufacturing technology.
Do you only work with UK companies?
No. We are based in Maesteg, South Wales, and most of our clients are UK and European, but we also work with brands across Asia and the USA.
Who actually writes the technical content?
People with a real engineering background. Our founder is a time-served toolmaker and machinist and the editor of MTD Magazine, so the technical detail is right before it ever reaches you.
What size of business do you work with?
Everything from subcontract SMEs to Tier 1 manufacturers and global OEMs. If you sell into the manufacturing sector, we can help you get noticed.
How do I get started?
Send us a few lines about your products and what you want to achieve. We will come back with a plan and a price, and you can decide from there.
If your PR has to convince engineers before marketing signs it off
You need someone who has been both. Tell us what you make and who you are trying to reach, and we will take it from there.